The Money is in the Follow-Up
I recently purchased a product after weeks of follow-up from the sales representative. She followed up professionally so much that I was eager to get the product after receiving
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Stop Selling Commodity, Build A Brand Instead
The worst situation is when your customers regard your product or service as a commodity (even if you sell commodities). Let me explain... Commodities are products that can
How Market Positioning Can Change Your Business.
We live in an overcommunicated world. Here's what I mean... More than ever, people (including your customers) are exposed to multiple pieces of information. We're exposed to
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